PRIVACY POLICY

Website Privacy Policy

Last Modified: February 5, 2024

Introduction

We at IROC Holdings, LLC (“we,” “our” or “us”) respect your privacy and are committed to protecting it through our compliance with this Policy. This Policy describes the types of information we may collect from you or that you may provide to us, including when you visit the website www.iroc-racing.com as well as any other website where we post this Policy (collectively, our “Website”), and our practices for collecting, using, maintaining, protecting and disclosing that information.

This Policy applies to any information that we collect on and in connection with your use of our Website, including any information in any forms or messages submitted by you to us through our Website or using the contact information provided on our Website. This Policy does not apply to any other information that we collect by any other means.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you can choose not to use our Website. By accessing or using our Website, you agree to this Policy. This Policy may change from time to time. When we make changes to this Policy, we will post the updated Policy on our Website and update the Policy’s “last modified” date above. We will also provide notice of any material changes as explained in the section below titled “Changes to Our Privacy Policy.” Your continued use of our Website after we make changes is deemed to be acceptance of those changes.

This Privacy Policy Does NOT Apply to the Online Store

Please be advised that this Policy does NOT apply to any information collected or processed when you visit the IROC online store, located at www.store.iroc-racing.com (the “Online Store”). The Online Store is not a part of the Website and is not operated or maintained by us. The Online Store is operated and maintained by a separate, independent third party, E2 Apparel, LLC (the “Online Store Operator”) under license from us. We do not control (and are not responsible for) the Online Store Operator’s policies and practices relating to the collection, use, maintenance, protection or disclosure of your information when you visit and use the Online Store. We only control (and are only responsible for) our own actions and the actions of our own service providers as it relates to the collection, use, maintenance, protection or disclosure of your information when you visit and use the Website, as described in this Policy. We encourage you to review carefully the privacy policy and terms and conditions posted on the Online Store for information on the policies and practices of the Online Store Operator for collecting, using, maintaining, protecting and disclosing your information when you visit and use the Online Store.

Information Collected About You and How It is Collected

We may collect several types of information from and about users of our Website. This may include information by which users may be personally identified or information about a user that is maintained in personally-identifiable form (collectively “Personal Information”). Specifically, we (or our third party service providers acting on our behalf) may collect the following:

Your (and/or your business’s) name.
Your (and/or your business’s) e-mail address.
Your (and/or your business’s) shipping address.
Your (and/or your business’s) phone number.
Your payment information, such as credit card or debit card information, security codes, zip codes (for verification purposes) and other financial information used to process payments made on the “Events” page of the Website (“Payment Information”). Please note: the third-party payment processor that we have engaged to securely process donations on our Website collects this information directly from you and processes this information on our behalf without sharing this information with us. We do not directly collect or store or have access to any Payment Information other than the last four digits of your payment card and the transaction ID assigned to your donations.
The Technical Information described in the section below titled “Traffic, Usage and Computer/Device Information,” such as your IP address or mobile device ID.
Any other information (including Personal Information) you choose to provide in any forms or messages submitted by you to us through our Website or using the contact information provided on our Website.

With the exception of your Technical Information (which we or our third party service providers collect automatically as you navigate through or interact with our Website, as described below in the section titled “Traffic, Usage and Computer/Device Information”), generally we collect Personal Information directly from you when you provide it or submit it to us directly, such as in connection with registering to obtain additional information from us (such as signing up to receive our e-newsletter or other marketing and promotional information about us), entering your information to complete a transaction on the Website, entering into a sweepstakes, contest, giveaway or other promotion related to our products and services, responding to a voluntary survey you have agreed to complete, submitting an inquiry to us using the contact methods provided on our Website or otherwise contacting us about our Website or our business. We may also receive Personal Information about you from the Online Store Operator in connection with your use of the Online Store (such as when you sign up to receive a newsletter or promotional messages via the Online Store), which we may use for any of the permitted purposes set forth in this Policy.

We do not knowingly collect sensitive Personal Information about you, such as government-issued identifying numbers, financial account details, genetic data, precise geolocation, sexual orientation, race or ethnicity, or health data.

Traffic, Usage and Computer/Device Information

Additionally, as you navigate through and interact with our Website or interact with the e-mails, texts and other electronic messages we send to you, we or our third party service providers may automatically collect certain traffic data, usage information, and information about your computer equipment or mobile device, such as your browser and operating system, your wireless carrier, the geographic region from which you are accessing our Website, configuration data, clickstream analytics and your actions and patterns when you use our Website (“Technical Information”). The technologies we use for this automatic data collection may include cookies that are stored on the browser of your computer or mobile device, small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) and other types of embedded code. We collect this information to manage our content and improve users’ use of our Website; to count and review the number of users of our Website and their usage patterns; to track key performance indicators such as pages accessed, frequency of access, conversions (the number of users who click on our advertisements and then go on to make a product purchase) and other statistical information related to our Website (for example, recording the popularity of certain content and verifying system and server integrity); to identify the portion of users who access our Website via different web browsers; to recognize if a user is a return user of our Website; to store information about a user’s visits; to remember a user’s preferences; and for similar purposes in connection with monitoring, operating, maintaining and improving our Website. Third parties may also collect Technical Information and other information on our behalf as further described in the sections below titled “Use of Google Analytics,” “Use of Facebook Business Tools” and “Tracking and ‘DO NOT TRACK.’”

How We Use Your Information

Generally

We may use the information we collect about you or that you provide to us, including Personal Information, to:

Provide our Website and its contents to you.
Provide you with information you request from us.
Process your donations via the Website or otherwise, including by transmitting certain of your Personal Information (including Payment Information) to the third-party payment processor that we use for securely processing donations, and to prevent fraud.
Authenticate or otherwise verify your identity in connection with your requests, inquiries, submissions and donations via the Website or otherwise.
Develop and administer surveys used to collect Personal Information, as discussed above in the section titled “How We Collect Information.”
Provide you with support and to respond to your inquiries, including to investigate and address your concerns and to monitor and improve our responses.
Update and maintain subscription, e-mail or mailing lists (such as our e-mail lists to receive newsletters or alerts by e-mail).
Provide you with informational content and promotional materials regarding our Website and our services and business.
Help maintain the safety, security, and integrity of our Website, databases and other technology assets and our services and business.
With respect to Technical Information, fulfill the purposes described in the section above titled “Traffic, Usage and Computer/Device Information,” and the sections below titled “Tracking and ‘Do Not Track,’” “Use of Google Analytics,” and “Use of Facebook Business Tools.”
Notify you about changes to our Website, services or business or this Policy.
Respond to lawful requests for information through court orders, subpoenas, warrants and other legal processes or obligations.
Enforce any contracts between you and us, including for billing and collection, or for the establishment, exercise or defense of legal claims.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information (including Personal Information) held by us is among the assets transferred.
Fulfill any other purpose for which you provide the information.
Serve any other purpose that we describe when you provide the information and for any other purpose with your consent.

Use of Personal Information for Marketing Purposes

We may use your information (including Personal Information) for advertising, promotional and other marketing purposes in various ways. This includes using your information (including Personal Information) in the following ways:

Providing you with informational and promotional content and materials regarding the Website and our own products and services, such as advertising and promotional information about our products and services that we believe may be of interest to you.
Providing you with informational and promotional content and materials regarding the products and services of affiliates or third parties with whom we have partnered that we believe may be of interest to you—including but not limited to with respect to officially-licensed products made available by the Online Store Operator on the Online Store.
Personalizing your Website experience and delivering content and promotional information related to your interests, including by delivering personalized e-mail content to you.
Using third-party tools (such as Facebook Business Tools – see section below titled “Use of Facebook Business Tools”) to advertise to third parties with similar interests, hobbies or demographic information as you.

If you do not want us to use your information in this manner, see the section below titled “Your Rights and Choices” for more information about how to opt out of such uses.

Third-Party Websites

Our Website may include links to blogs, social media and third-party websites. These third-party sites have their own privacy policies and terms of use and are not controlled by this Policy. You should carefully review any terms, conditions and policies of such third-party sites before visiting them or supplying them with any personal information. If you follow a link on our Website to any third-party site, any information you provide to that site will be governed by its own terms of use and privacy policy and not this Policy. You may be able to use social media widgets (e.g., the Facebook “Like” button) while using our Website. These widgets will collect your IP Address and identify which page you are visiting on our Website and make your preference information available to third parties. The information collected by such widgets is controlled by third-party privacy policies.

We are not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including those that are accessed via links to any third-party site from our Website. We make no representations, express or implied, concerning the accuracy, privacy, safety, security, or the information practices of any third-party site. The inclusion of a link to a third-party site on our Website does not constitute any type of endorsement of the linked site by us. We are not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website.

Use and Disclosure of Aggregated or De-Identified Data

We may convert or combine some Personal Information of users into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user. As an example, we may de-identify or aggregate information provided by or collected about you and other visitors to our Website to generate aggregate trends or insights about the behavior of visitors to our Website generally that may be shared (including for commercial purposes) with third parties. You understand and agree that we may use and disclose to third parties any such de-identified or aggregated data (including traffic and usage data that does not identify you personally) for any lawful purpose.

Tracking and “DO NOT TRACK”

Tracking involves the use of cookies, web beacons, or other embedded code or tracking technologies to collect, analyze and store information on a user’s behavior over time on multiple sites, including information on the sites visited, products viewed, products purchased and other online interactions. Tracking information can be used to enable companies to make interest-based (behavioral) advertising available to users on multiple sites that they visit.

We may (or our third-party service providers may on our behalf) collect Personal Information about your online activities over time and across third-party sites for tracking purposes when you use our Website. However, we do not currently allow third parties to collect Personal Information through or using our Website that could be used by them to analyze and store information about your online activities over time and across third-party sites for their own tracking purposes (separate and apart from any services they provide to us in support of our permitted uses of your Personal Information as described in this Policy).

Our Website does not respond to any “do not track” signals sent by your computer, browser or mobile device, and if your computer, browser or mobile device sends a “do not track” signal to our Website, our Website will not treat you differently from users who do not send such signals. For more information on how to disable certain tracking technologies, please visit the Network Advertising Initiative’s Consumer Opt-Out page at https://thenai.org/opt-out/ and the Digital Advertising Alliance’s Consumer Assistance page at www.youradchoices.com/choices.

Use of Google Analytics

We use Google Analytics to track and analyze certain traffic and usage statistics regarding the use of our Website, such as the number of visitors to our Website, how visitors are navigating to our Website, visitors’ general geographic region information, how long individuals are visiting our Website, and information about the equipment individuals are using to access our Website (e.g., browser version and operating system). Google Analytics may use a Google Analytics cookie as part of this service, and we may share certain Personal Information with Google Analytics as part of this service. We use this traffic and usage information to gauge, internally, the effectiveness of our advertising efforts and to make improvements to our Website and our marketing and promotional efforts.

For more information, please review the following:

Information about Google’s use of cookies: https://policies.google.com/technologies/cookies?hl=en-US

Information about Google’s use of information from sites or apps that use Google’s services: www.policies.google.com/technologies/partner-sites

You can opt out of our use of certain Google Analytics features by updating the “Ads Settings” in your browser or mobile device (www.support.google.com/ads/answer/1660762#mob), by enabling the Google Analytics Opt-out Browser Add-on in your browser (https://tools.google.com/dlpage/gaoptout), or by visiting the Network Advertising Initiative’s Consumer Opt-Out page (www.optout.networkadvertising.org/). Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because those pages are not operated by us, we are unable to perform the opt-outs on your behalf.

Use of Facebook Business Tools

We may use various advertising services and business tools on Facebook in connection with our Website. The services and tools we may use are summarized on Facebook’s website here: https://www.facebook.com/legal/terms/businesstools. In connection with our use of these services and tools, Facebook may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the Internet and use that information to provide measurement services and target ads to you and others. One particular advertising service we use on Facebook is called Meta Pixel. This service helps us (1) measure and track the results of our advertising on Facebook, and (2) better target our advertisements on Facebook to new potential users. In connection with this service we may provide your e-mail address to Facebook along with the e-mail addresses of our other users, and Facebook uses this information to find other Facebook users with similar demographics and interests as indicated in the profiles and activities on Facebook of our users generally, to help us better target our advertising efforts on Facebook to those other Facebook users. You can opt out of certain Facebook advertising features by visiting the Network Advertising Initiative’s Consumer Opt-Out page at https://thenai.org/opt-out/ and the Digital Advertising Alliance’s Consumer Assistance page at https://youradchoices.com/control or by adjusting the privacy settings in your Facebook profile. Because those opt-outs, preference control pages and privacy settings are specific to the individual browser used to visit it or the individual Facebook profile, and because those opt-outs, preference control pages and privacy settings are not operated or controlled by us, we are unable to perform the opt-outs, set your preferences or adjust the privacy settings on your behalf.

Disclosure of Your Information

Generally

We do not sell, and in the past 12 months we have not sold, any Personal Information to third parties. We may share your Personal Information with third parties in the following circumstances:

We may disclose Personal Information to our affiliates or to any contractors, service providers and other third parties who need to know such information (or such affiliates, contractors, service providers or other third parties may collect Personal Information directly from you on our behalf while you use our Website) to provide services to us that support our hosting, maintenance, operation and promotion of our Website and our business and our permitted uses of Personal Information under this Policy. For example, we may use a third party cloud-hosting infrastructure service provider (e.g., Amazon Web Services, Google Cloud or Microsoft Azure), we may use a customer relationship management or an e-mail marketing software platform offered by a third party service provider, we may use a third-party payments processor to securely process donations in connection with our Website and we may use certain third-party advertising service providers (such as Google and Meta/Facebook as described above in the sections titled “Use of Google Analytics,” and “Use of Facebook Business Tools”).

We may disclose Personal Information to (or permit Personal Information to be collected on our Website by) certain third parties as described in the section titled above “Tracking and Do Not Track.”

We may disclose Personal Information to a buyer or other successor to our business in the event of a sale of equity or assets, reorganization, merger or a similar corporate transaction, whether as a going concern or as part of a bankruptcy, liquidation or similar proceeding, and in connection with any due diligence review with respect to any such proposed transaction.

We may disclose Personal Information to comply with any court order, law or legal process, including to meet national security and law enforcement requirements and to respond to any government or regulatory request or audit.

We may disclose Personal Information to enforce or apply any legal agreements between us and you, or if we believe disclosure is necessary or appropriate to protect the rights, property or safety of our customers or others.

We may also disclose your Personal Information for any purpose disclosed when the information is provided, and for any other purpose with your consent.

Nevada Residents: Sale Opt-Out Rights

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request by contacting us via e-mail at info@iroc-racing.com. Please mention that you are making a “Nevada Sale Opt-Out Right” request. However, please know we do not currently sell data triggering that statute's opt-out requirements.

Your Rights and Choices

Generally

You have certain choices regarding the Personal Information you provide to us. You can set your browser to refuse all or some browser cookies. If you choose not to accept cookies, you may be unable to access certain parts or pages of our Website, or certain parts or features of our Website may not function properly.

If you do not wish to have your Personal Information used by us to contact you for informational or marketing purposes, you can opt out (1) by sending us an e-mail with your request to info@iroc-racing.com, and/or (2) with respect to marketing communications by e-mail, by clicking on the “Unsubscribe” or similar link in the most recent e-mail you received from us and by following the prompts that appear. This opt-out does not apply to information provided as a result of a product purchase, customer service or support service inquiry or other informational or transactional communications (e.g., an order confirmation or response to a specific inquiry or request you have made to us). Additionally, this opt-out does not apply to notifications about changes to our Website or this Policy.

Please also refer to the sections above titled “Use of Google Analytics” and “Use of Facebook Business Tools” for more information regarding opting out of certain Google Analytics and Facebook Business Tools used on and in connection with our Website.

Accessing and Correcting Your Information

You can review, change and request the deletion of certain portions of your Personal Information by sending us an e-mail at info@iroc-racing.com to request access to any Personal Information that you have provided to us, or to request to correct or delete that Personal Information. We will evaluate such requests on a case-by-case basis. In certain cases we cannot delete your Personal Information. For example, we cannot continue to maintain your account and/or your subscriptions without retaining certain portions of your Personal Information, so a request to delete certain forms of Personal Information may require the deletion of your account and cessation of services to you. We also may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

California “Shine The Light” Disclosure

The California Civil Code permits California residents with whom we have an established business relationship to request that we provide a list of certain categories of Personal Information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an e-mail to info@iroc-racing.com or otherwise contact us using the information set forth below. Please mention that you are making a “California Shine the Light” inquiry. Please note, however, that we do not currently disclose any Personal Information to third parties for their direct marketing purposes.

Users Outside of the United States

Our Website is hosted in the United States and is provided from the United States. It is possible that certain information will be stored on servers in multiple other countries on the “cloud” or other similar distributed hosting platforms. If you are accessing our Website from Canada, the European Union, Asia or any other jurisdiction with laws governing personal data collection, use, and disclosure that differ from United States laws, please note that by using our Website and providing your Personal Information to us through our Website you are expressly and knowingly consenting to the transfer of your Personal Information from your home country to the United States and other jurisdictions as indicated above (where laws may differ from the laws of your jurisdiction) and you are expressly and knowingly consenting to our use of such Personal Information in accordance with this Policy.

Children Under the Age of 18

Our Website is not intended for children under 18 years of age, and no one under age 18 may provide any information to this Website. We do not knowingly collect Personal Information from children under age 18. If you are under 18 years of age, do not use or provide any information on this Website, make any purchases through this Website, or provide any information about yourself to us, including your name, address, telephone number, e-mail address, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 18 years of age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under age 18, please contact us at info@iroc-racing.com.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. All information that you provide to us is stored on our servers behind firewalls, and certain Personal Information will be encrypted using secure socket layer (SSL) technology.

The safety and security of your information also depends on you. When we have given you (or when you have chosen) a password for access to certain parts of our Website, you are responsible for keeping that password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we have implemented security measures that we think are adequate, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Website.

Changes to Our Privacy Policy

We post any changes we make to our Policy on this page. If we make material changes to how we collect or use our users’ Personal Information (including with respect to the categories of Personal Information we collect), we will notify you by e-mail to the primary e-mail address we have on file for you (if any) and through a notice on our Website home page. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active and deliverable e-mail address for you, and for periodically visiting our Website and this Policy to check for any changes.

Contact Information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using our contact form or by mail using the details provided below:

IROC Holdings, LLC

ATTN: General Counsel

105 Bevan Drive

Mooresville, NC 28115